Facebook High CPM Countries List 2024 ( Latest Updated List )

Facebook High CPM Countries List 2024 With CPM Rates. With Authentic Research We are Here sharing a List of the highest To Lowest CPM Rate Countries For Facebook. With a CPM of $13.25, the United States takes the lead and has the most expensive advertising. The CPM rates in Canada and Australia are likewise rather high, at $9.89 and $7.97, respectively. CPM prices vary from $6.19 to $7.83 in several European nations, including Austria, Belgium, Switzerland, Germany, and the United Kingdom.

CPM rates in Asian nations like Singapore, Japan, and the Republic of Korea range from $5.76 to $6.39. These nations have highly developed economies and a sizable number of advertisers vying for available advertising space, which drives up prices somewhat.

Facebook CPM prices have changed over the past few years and have most definitely risen. Prices vary by nation, and they do not reflect a nation’s wealth but rather the number of advertisers there and their willingness to spend more. Facebook explains how they determine the typical CPC and CPM rates in the following manner.

Facebook High CPM Countries List
Facebook High CPM Countries List

Facebook High CPM Countries 2024 List

Cost per mille, or CPM, refers to the price of an advertising campaign per 1,000 impressions. The country, the target market, and the type of advertisement are only a few of the variables that affect a CPM’s price. CPMs are often higher in nations with higher incomes and internet penetration rates. This is so that firms may target an audience that is wealthier and more interested.

Country
CPM ($)
United States
13.25
Canada
9.89
Austria
8.00
Australia
7.97
New Zealand
7.95
United Kingdom
7.83
Luxembourg
7.22
Netherlands
6.92
Ireland
6.90
Denmark
6.79
Germany
6.69
Finland
6.64
Sweden
6.53
Japan
6.39
Switzerland
6.34
Israel
6.31
Belgium
6.20
Norway
6.19
Republic of Korea
5.96
Hong Kong
5.88
Singapore
5.76
France
5.23
Hungary
5.11
Spain
5.01
Poland
4.97
Italy
4.90
Portugal
4.88
United Arab Emirates
4.47
Greece
4.14
Slovenia
3.81
Croatia
3.62
Malaysia
3.60
Philippines
2.79
Mexico
1.69
India
1.66

Top 10 Highest CPM Rates Countries in 2024:

Cost per mille (CPM) on Facebook varies widely by country due to differences in competition, audience demographics, and economic factors. High CPM countries generally include developed nations with strong digital advertising markets. Here is a table summarizing the approximate CPM values for some high CPM countries as of recent data. Here are the top 10 countries with the highest CPM rates in 2024 Are Following. Check the Full List below

  • Australia — $19.57
  • Denmark — $18.98
  • Norway — $18.19
  • United States — $17.26
  • Singapore — $15.43
  • Israel — $14.68
  • New Zealand — $14.23
  • United Kingdom — $12.40
  • Canada — $11.86
  • Sweden — $11.71

The top 10 countries with the lowest Facebook CPM rates in 2024:

Here are the top 10 countries with the lowest Facebook CPM (Cost Per Thousand Impressions) rates. Please note that CPM rates can vary over time and are subject to change based on various factors, including market conditions and advertising demand.

  • Uzbekistan — $0.06
  • Belarus — $0.09
  • Kyrgyzstan — $0.16
  • Tajikistan — $0.16
  • Turkmenistan — $0.21
  • Kazakhstan — $0.22
  • Guinea-Bissau — $0.41
  • India — $0.41
  • Azerbaijan — $0.42
  • Wallis and Futuna — $0.43

Which are the top 20 countries with the highest CPM on Facebook in 2024?

The top 20 nations on the list below have some of the highest incomes and rates of internet usage worldwide. Because of this, they represent appealing marketplaces for companies seeking to connect with a sizable and wealthy clientele. Following are the top 20 Countries That have high CPM rates for Facebook. You can check the complete List of all Countries Here.

  1. Norway – $18.19
  2. United States – $17.26
  3. Singapore – $15.43
  4. Israel – $14.68
  5. New Zealand – $14.23
  6. Australia – $13.99
  7. Canada – $13.75
  8. United Kingdom – $13.51
  9. Denmark – $13.46
  10. Sweden – $13.22
  11. Finland – $13.18
  12. France – $13.04
  13. Germany – $12.90
  14. Italy – $12.76
  15. Spain – $12.62
  16. Japan – $12.48
  17. South Korea – $12.34
  18. Brazil – $12.20
  19. Mexico – $12.06
  20. Argentina – $11.92

What are some factors that can affect the cost of CPM on Facebook?

These are some important factors that can Affect the Cost of CPM on Facebook. Check all Factors Below.

Target Audience:
  • The target market for your advertising campaign will have a big impact on the CPM price.
  • For instance, you might anticipate paying a higher CPM if you are targeting a high-income demographic rather than a lower-income population.
Ad Type:
  • The kind of advertisement you utilize will have an impact on the CPM price.
  • For instance, the CPM for video advertisements is typically greater than for text ads.
Ads Placement:
  • The placement of your Facebook advertisement will also have an impact on the CPM price.
  • As an illustration, CPMs for advertising in the newsfeed are typically greater than those in the sidebar.

FAQ: Facebook High CPM Countries List

What Is CPM?

Ans: CPM (Cost Per Mille): CPM is a digital advertising metric that represents the cost an advertiser pays for every thousand ad impressions (views) of their ad. It’s commonly used in online advertising campaigns, including on social media platforms like Facebook.

What is CPM on Facebook?:

Ans: CPM on Facebook refers to the cost an advertiser pays for every one thousand times their ad is shown to users on the platform.

How is CPM calculated on Facebook?

Ans: CPM is calculated by dividing the total cost of the ad campaign by the number of impressions (in thousands). The formula is CPM = Total Cost / (Impressions / 1000).

What factors affect Facebook CPM?

Ans: Facebook CPM can be influenced by various factors, including targeting options, audience demographics, ad placement, ad format, bidding strategy, competition, ad relevance, and seasonality.

How can I lower my Facebook CPM?

Ans:  To potentially lower your Facebook CPM, you can try refining your target audience, improving your ad creative and copy, adjusting your bidding strategy, and experimenting with different ad placements and formats.

What’s a good CPM on Facebook?

Ans: A “good” CPM can vary widely based on industry, campaign objectives, and other factors. It’s best to compare your CPM against your own historical data and industry benchmarks.

Is a lower CPM always better?

Ans:  Not necessarily. While a lower CPM can indicate cost efficiency, it’s essential to consider other metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to gauge overall campaign success.

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