Best Email Marketing Software List 2024: Do you know how important Email Marketing is to grow your business and reach as many customers as possible? In the previous article, we learned about WhatsApp Marketing, but to grow a business to a higher level and reach more and more customers, not only WhatsApp Marketing and marketing platforms are needed, one of which is Email Marketing.
But to use email marketing, we need software and today there are many software programs on the market. Which one is better and which one to use? These are many questions that come to everyone’s mind.
So today I will tell you many things related to Email Marketing in this article that will be of great use to you, like what is email marketing, What are its benefits and disadvantages and most importantly, what are the best Email Marketing Software, etc.
What Is Email Marketing?
Today, email marketing is being used around 60 to 70%. Businessmen are using email marketing to grow their businesses, while on the one hand, other social media platforms like WhatsApp marketing are used more, and on the other, email marketing has also gained a foothold in the entire market sector in today’s digital age. Email marketing software means many programs created by different companies using which a businessman can sell his products to customers online.
All this software is designed for users to make it easier for them to market and grow their businesses without any problems, so this is the definition of email marketing. Let’s take a look at its history now:
- The history of email marketing is quite old. It started almost 40 years ago.
- First, in the 1978s, Gary Turner of Digital Equipment Corporation (DEC) sent the first message for email marketing.
- He first sent a collective email to about 400 people through the Advanced Research Projects Agency Network (ARPANET), of which the first sale was about $ 13 million.
- Later in the 1990s, software was developed to filter messages, such as spam messages.
- Since then, it has continued to grow and make it more accessible and easy for businesses, so new technology has been added and many features have also been added so that people can use the features according to their convenience.
- In today’s technological age, email marketing has been developed so much that it can be automated; that is, once people are set up for marketing, all the things start working on their own.
Features Of Email Marketing Software
Email marketing has many features that make it very useful and special, so let’s learn about some of its key features:
1. Automation (Automation)
- The key part of any marketing platform is automation, which is used in almost all marketing platforms today.
- Automation is also a key tool in email marketing, in which tasks are carried out without human intervention.
- In this way, you can automate your tasks so that you do not need to manually send messages to customers.
- This tool can automatically send personalized messages, messages to new customers, and other product-related messages.
- Automation of tasks has many advantages, such as time is saved, customer engagement is higher, efficiency increases, and conversion rate increases as customers have time to know about discounts or offers of your products.
2. Analysis and reporting:
- This feature of email marketing helps to successfully measure and improve data.
- With the help of this feature, you can see if your marketing process is working smoothly or whether the emails you are sending to people are reaching them, etc.
- In it, you can get insight into data like the open rate (how many people opened your email), click-through rate (how many people clicked on the link to your email), conversion rate (meaning how many people bought or subscribed to your products, etc.) and many more.
3. Drag-and-drop editor
- This feature is quite useful for users who have a little knowledge of designing.
- By using it, you can easily customize your email according to yourself and design a better one.
- There are many templates for Email Marketing that you can use and drag-and-drop images, buttons, text boxes, etc.
- In addition, you can also customize the templates as per your needs, such as changing font, changing color, resizing, etc.
4. Personalized emails using Dynamic content
- This feature is very important and useful; by using it, you can get a greater conversion rate (which means how many people click and buy the call to action given in your email).
Dynamic content means sending individual emails to all customers. - For example, suppose your shop has clothes from different users like children, women and men, so if you want to sell women’s clothes, you will only send emails to women.
- The advantage of this is that customers get relevant emails according to their interests, which increases their ability to buy your products.
5. Deliverability (Deliverability)
- This feature should be in all email marketing software because its work is very useful.
- This feature sees that the emails you send do not go to the spam folder and reach customers appropriately.
- In addition, it also has many other functions, such as preventing email from being lost, preventing email from being blocked, etc.
6. Personalization:
- This feature is almost like dynamic content, but both have some similarities.
- Personalization email means that it is written separately for all customers.
- For example, suppose one of your customers bought a red T-shirt, then you can show them red pants, which will make them want to buy more.
- On the other hand, you can email your customers for discounts or offers if you want to offer these offers to only a few customers.
This gives the advantage that the click rate increases when people are shown anything related to their search or previous purchase history; the chances of buying products increase.
7. Email campaign:
- Email campaigns are an important feature of email marketing that helps in creating full email marketing strategies.
- In simple words, an email campaign means sending emails to multiple customers at once.
- It involves many things, like sending emails to the target audience, scheduling emails, tracking data results of customers, creating customer segmentation, i.e., dividing customers into different groups, etc.
- This feature has the advantage of saving you time, increasing income, delivering products to more and more customers, etc.
8. A/B testing
- A/B testing means dividing the products into two different groups.
- This means that emails are split into two halves, and both use different buttons.
- After that, it is tested which products the customers have given their feedback on more.
- This allows you to improve your email campaign and increase your sales rates.
Best Email Marketing Software List 2024
Here is the list of the best email marketing software:
1. ConvertKit
ConvertKit is an email marketing platform that e-commerce businesses, creators, artists, bloggers, creators of online courses, etc. use for their marketing. This software helps all these users reach more customers and sell products digitally. Nathan Barry, who was the first to discover bloggers who sold their products through online email, started it in January 2013.
Key features of ConvertKit
ConvertKit has many features, some of which include:
- Visual automation means automating tasks without any coding knowledge
- Integration with multiple apps.
- Landing page creation facility
- Form creation facility so that customers can add to the list by entering their name and email address
- Prevent emails from going to spam folders with the help of deliverability.
- Tracking results
- Sending personalized campaigns
- Pre-designed email templates available
- Pros and cons of ConvertKit
- Apart from the features of ConvertKit, it also has some advantages and disadvantages, so let’s know about its Pros and Cons.
Pros
- The user interface is quite simple.
- Customer support available 24/7
- In this, you can sell digital products directly from the platform like e-books, Online courses, etc.
- Free use
- Automation features
Cons
- Limited features available in free version
- less email templates available
- Need to learn even after the interface is simple.
- The price may be slightly higher as the number of subscribers increases.
ConvertKit price
Apart from the free version of ConvertKit, there are also paid versions, of which 2 plans are available: One Creator and One Pro. –
1. Creator Plans:
- It costs $25 (₹2093.35) per month.
- If you buy this plan for 1 year, it will cost $290 (₹24282.82).
- You get a free trial of 14 days so that you can explore and learn this platform well.
- Features unlimited visual automation For 2 users
- Creating landing pages that already have multiple templates.
- A/B testing facility
- More than 100 + integrated with many third-party tools
- 24/7 support available
2. Pro Plans
- It costs $50 (₹4186.69) per month.
- If you buy this plan for 1 year, it will cost $290 (₹49402.97).
- You also get a free trial of 14 days so that you can explore and learn this platform well.
- It also features unlimited visual automation.
- For unlimited users
- A / B testing facility
- Deliverability reporting allows you to see if your emails are reaching your customers.
- More than 100 + integrated with many third-party tools
2. MailChimp
In 2001, a small business in Atlanta, Georgia, USA, used Mailchimp, an email marketing program that is now well-known for its core capabilities like automation and AI. INTUIT acquired Mailchimp in 2021.Today Mailchimp is very widely used and their main goal is for businesses to reach more customers.
Main features of Mailchimp
Mailchimp has many features, some of which include:
- A / B testing
- Generative AI helps in testing, creating videos, audios, images, etc.
- Dynamic product sending
- Many free pre-build templates are available.
- Integration with multiple apps.
- Reporting and analysis
Read also: 17 Best Indian Apps You Need to have on your Mobile Phone
Pros and cons of Mailchimp
Besides the features of Mailchimp, it also has some advantages and disadvantages, so let’s know about its Pros and Cons.
Pros:
- 24/7 customer support available
- More than 300 + integrated with many third-party apps.
- Free version available
- User-friendly interface
- Mobile app available
Cons:
- Limited features in the free version
- Getting paid version is a bit expensive
- free plan does not have email schedule.
- Customer support is available for 30 days only in free version.
Mailchimp price
Along with the free version of Mailchimp, there are also paid versions and there are 3 plans available: first, Essentials, second, Standard, and third, Premium, so let’s know about these three plans:
1. Essential Plans:
- It costs ₹770 per month for 500 Contacts.
- Facility to send up to 5000 emails per month
- It has automation facilities.
- Can schedule emails in it.
- A / B testing feature is available.
- It has more than 100 pre-email templates available.
- integration with over 250 apps.
- 24/7 customer support is available, in which you can talk to their team via email and chat.
- It has limited reporting and analysis facilities.
- It has 3 audiences available, which means you can create three different lists.
- 3 users can work simultaneously.
- D Dynamic Content available
2. Standard Plans:
- Its price is ₹1,150 per month for 500 contacts.
- facility to send up to 6,000 emails per month
- You can also schedule emails.
It features advanced automation. - Mult A B testing with Multivariate (this means testing multiple different versions of your email at the same time) feature is also available.
- advanced segmentation (segmentation means sharing the contact list into small groups) and reporting facility.
- generative AI features included
- 24/7 customer support is available, in which you can talk to their team via email and chat.
- It has 5 audiences available, which means you can create five different lists.
- 5 users can work simultaneously.
- D Dynamic Content available
- Pre-build email templates
3. Premium Plans:
- Its price is ₹23,000 per month for 10,000 Contacts.
- facility to send up to 150,000 emails per month
- It also features advanced automation.
- You can also schedule emails.
- generative AI features included
- 24/7 priority support, which means your problems will be resolved first.
- Unlimited Audience is available, which means you can create five different lists.
- Unlimited users can work together.
- Dynamic Content available
- Pre-build email templates
- M Migration support is available, which means that if you are coming to Mailchimp from another email marketing platform, the team at Mailchimp will help you in this process.
3. Constant Contact
Constant Contact is an email marketing software that is more useful for small businesses. Randy Parker founded it in 1995, and Clearlake Investments acquired it in 2021. The founder of this software is named Frank Vella. It has other functions besides email marketing, like selling products online, social media marketing and CRM (customer relationship management).
Main features of Constant Contact
Constant Contact has many features, some of which include:
- Automation facility
- Integration with multiple apps.
- Facilitate reporting and analysis
- Many pre-build templates are available
- Tracking results
- Cons and cons of Constant Contact
- In addition to the features of Constant Contact, it also has some advantages and disadvantages, so let’s know about its Pros and Cons.
Pros
- Easy of use
- Use of artificial intelligence technology
- Drag and drop feature
- Mobile app feature that allows you to edit your emails, manage contacts and upload images from anywhere.
- 30 days refund guarantee
- 24/7 customer support available
- Free test to send 100 emails.
Cons
- Price to be higher for advanced features.
- Free version available, but only for 60 days.
- It’s too high a price for an excessive contact list.
Cost of Constant Contact
There are three plans available in Constant Contact software: First-Lite, second-Standard and third-premium.
1. Lite Plans:
- Its price is ₹990 per month
- The number of users in it is 1
- Speaking of storage, there is the ability to store emails up to 1 GB.
- It has the facility of sending emails based on contacts, like if you have 500 contacts, then you can send emails in 10x, i.e., 500×10 = 5000 months.
- It has live chat and phone call facility for customer support.
- There are many free templates that you can drag and drop and add to images anywhere and anything.
- Facility to schedule emails
- A/B testing feature is available /
- Automation Facility
- Integrated with CRM software to manage customers, including some—Salesforce, HubSpot, Zoho, etc.
- Integrated with over 300 third-party apps
- Reporting and Analysis Facility
2. Standard Plans:
- It costs ₹2,888 per month
- The number of users in it is 3
- It has the ability to store emails up to 10 GB of storage.
- It has 500 contacts, so 500×12 = 6000 months.
- It has live chat and phone call facility for customer support.
- There are many free templates that you can drag and drop and add to images anywhere and anything.
- Facility to schedule emails
- A B testing feature is available
- Automation facility
- Integrated with CRM software to manage customers, including some—Salesforce, HubSpot, Zoho, etc.
- Integrated with over 300 third-party apps
- Reporting and Analysis Facility
3. Premium Plans:
- Its price is ₹6,600 per month
- The number of users in it is unlimited
- It has the ability to store emails up to 25 GB of storage.
- It has 500 contacts, so 500×24 = 12000 months.
- It provides primary facility for customer support, which means your problems will be resolved first
- There are many free templates that you can drag and drop and add to images anywhere and anything.
- Facility to schedule emails
- A B testing feature is available
- Automation Facility
- Integrated with CRM software to manage customers, including some—Salesforce, HubSpot, Zoho, etc.
- integrated with over 300 third-party apps
- Reporting and Analysis Facility
- Dynamic content feature available
- 500 SMS per month.
