100 Most Popular Google Keywords List For 2025: Every day, billions of searches tell Google what people all over the world are interested in. What are the most searched-for terms in the US and around the world, though? We got the terms in the following lists from the Semrush Keyword Overview tool.
We will talk about the following on this page:
- What People Search for Most on Google in the US
- The Top 100 Google Searches Around the World
100 Most Popular Google Keywords List For 2025
Big names like YouTube and Amazon are on this list, as well as useful apps like ChatGPT for everyday tasks like checking the weather. It is an interesting mix of what is popular in shopping, fun, and everyday life.
| Rank | Keyword | Volume |
|---|---|---|
| 1 | youtube | 137,500,000 |
| 2 | amazon | 104,400,000 |
| 3 | 98,140,000 | |
| 4 | 58,570,000 | |
| 5 | wordle | 58,470,000 |
| 6 | weather | 57,810,000 |
| 7 | gmail | 52,000,000 |
| 8 | google translate | 39,270,000 |
| 9 | yahoo mail | 36,290,000 |
| 10 | yahoo | 35,020,000 |
| 11 | walmart | 33,120,000 |
| 12 | translate | 32,500,000 |
| 13 | fox news | 28,310,000 |
| 14 | nfl | 26,550,000 |
| 15 | ebay | 26,260,000 |
| 16 | home depot | 26,220,000 |
| 17 | nba | 25,080,000 |
| 18 | traductor | 23,600,000 |
| 19 | news | 22,260,000 |
| 20 | amazon prime | 21,230,000 |
| 21 | target | 20,400,000 |
| 22 | calculator | 18,280,000 |
| 23 | google docs | 16,480,000 |
| 24 | 15,940,000 | |
| 25 | costco | 15,780,000 |
| 26 | lowes | 15,710,000 |
| 27 | zillow | 15,430,000 |
| 28 | indeed | 14,830,000 |
| 29 | 14,100,000 | |
| 30 | chatgpt | 13,910,000 |
| 31 | nfl scores | 13,790,000 |
| 32 | espn | 13,330,000 |
| 33 | google flights | 13,080,000 |
| 34 | nba scores | 12,280,000 |
| 35 | google classroom | 12,180,000 |
| 36 | craigslist | 12,030,000 |
| 37 | maps | 12,000,000 |
| 38 | restaurants near me | 11,850,000 |
| 39 | etsy | 11,620,000 |
| 40 | world cup | 11,610,000 |
| 41 | usps tracking | 11,420,000 |
| 42 | msn | 11,150,000 |
| 43 | bank of america | 10,800,000 |
| 44 | aol mail | 10,270,000 |
| 45 | wells fargo | 10,010,000 |
| 46 | hotmail | 9,710,000 |
| 47 | hulu | 9,710,000 |
| 48 | blooket | 9,680,000 |
| 49 | best buy | 9,190,000 |
| 50 | ups tracking | 8,950,000 |
| 51 | twitch | 8,620,000 |
| 52 | spanish to english | 8,390,000 |
| 53 | chase | 8,370,000 |
| 54 | solitaire | 8,310,000 |
| 55 | canva | 8,270,000 |
| 56 | macys | 8,210,000 |
| 57 | facebook marketplace | 8,210,000 |
| 58 | mlb scores | 8,190,000 |
| 59 | shein | 8,140,000 |
| 60 | outlook | 7,970,000 |
| 61 | speed test | 7,940,000 |
| 62 | cnn | 7,880,000 |
| 63 | facebook login | 7,830,000 |
| 64 | internet speed test | 7,700,000 |
| 65 | 7,660,000 | |
| 66 | spotify | 7,620,000 |
| 67 | capital one | 7,550,000 |
| 68 | taylor swift | 6,940,000 |
| 69 | cvs | 6,940,000 |
| 70 | english to spanish | 6,920,000 |
| 71 | chat gpt | 6,900,000 |
| 72 | lakers | 6,880,000 |
| 73 | harbor freight | 6,670,000 |
| 74 | aol | 6,650,000 |
| 75 | gmail login | 6,640,000 |
| 76 | food near me | 6,480,000 |
| 77 | walgreens | 6,460,000 |
| 78 | fedex tracking | 6,430,000 |
| 79 | roblox | 6,380,000 |
| 80 | premier league | 6,090,000 |
| 81 | kohl’s | 6,030,000 |
| 82 | google drive | 6,020,000 |
| 83 | damar hamlin | 5,940,000 |
| 84 | weather tomorrow | 5,930,000 |
| 85 | dominos | 5,920,000 |
| 86 | dallas cowboys | 5,910,000 |
| 87 | autozone | 5,850,000 |
| 88 | pizza hut | 5,690,000 |
| 89 | tiempo | 5,630,000 |
| 90 | dow jones | 5,600,000 |
| 91 | mlb | 5,590,000 |
| 92 | netflix | 5,580,000 |
| 93 | nba standings | 5,580,000 |
| 94 | face | 5,540,000 |
| 95 | paypal | 5,470,000 |
| 96 | hobby lobby | 5,380,000 |
| 97 | kohls | 5,350,000 |
| 98 | starbucks | 5,330,000 |
| 99 | ikea | 5,300,000 |
| 100 | bing | 5,270,000 |
Most Popular Google Keywords List
Here are some of the most popular Google searches as of September 2024:
Top Google Searches in the US
- YouTube: 226,000,000 searches
- Amazon: 124,000,000 searches
- Facebook: 124,000,000 searches
- Google: 83,100,000 searches
- Weather: 83,100,000 searches
- Gmail: 68,000,000 searches
- Wordle: 55,600,000 searches
- Google Translate: 45,500,000 searches
- Translate: 45,500,000 searches
- Walmart: 45,500,000 searches
Read Also:Â Full List Of Android 15 Not Eligible Devices (Updated)
Top Google Searches Globally
- YouTube
- Amazon
- Weather
- Gmail
- Wordle
- Google Translate
- Translate
- Walmart
Basic tips for building a keyword list
Building an effective keyword list is crucial for improving your search engine optimization (SEO) and reaching your target audience. Here are some basic tips to get you started:
1. Think Like a Customer
Before creating your keyword list, put yourself in your customers’ shoes. Consider the terms and phrases they might use to search for your products or services. This helps ensure your keywords are relevant and customer-focused.
2. Use Specific Keywords
Target specific keywords that directly relate to your business. This helps attract customers who are more likely to be interested in your offerings. However, avoid being too specific, as it might limit your reach.
3. Group Similar Keywords
Organize your keywords into groups based on similar themes or categories. This makes it easier to manage and optimize your campaigns.
4. Utilize Keyword Research Tools
Leverage tools like Google Keyword Planner, Ahrefs, or SEMrush to discover new keywords and analyze their performance. These tools provide insights into search volume, competition, and trends.
5. Analyze Competitors
Look at the keywords your competitors are using. This can give you ideas for your own keyword list and help you identify gaps in your strategy.
6. Focus on Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that customers are likely to use when they are closer to making a purchase. These keywords often have lower competition and higher conversion rates.
7. Keep Updating Your List
SEO is an ongoing process. Regularly update your keyword list based on performance data and changing trends. This helps you stay relevant and competitive.
Top Categories
- Entertainment: Platforms like YouTube and Netflix consistently rank high. People search for movies, TV shows, music, and viral videos.
- E-commerce: Amazon, eBay, and other online shopping sites are frequently searched, reflecting the growing trend of online shopping.
- Social Media: Facebook, Instagram, and Twitter are among the top searches, indicating the importance of social connectivity.
- Information & Utilities: Google itself, along with services like Google Translate and weather updates, are essential tools for daily life.
- Games & Puzzles: Wordle and other online games have surged in popularity, especially during the pandemic.
Emerging Trends
- Health & Wellness: Searches related to mental health, fitness, and nutrition have increased significantly.
- Sustainability: There is a growing interest in eco-friendly products and sustainable living practices.
- Technology: With rapid advancements, people are frequently searching for the latest gadgets, software updates, and tech news.
- Education: Online learning platforms and educational resources have seen a spike in searches, especially with the rise of remote learning.
Regional Variations
- Asia: High searches for mobile games, K-pop, and local e-commerce platforms.
- Europe: Strong interest in travel, local news, and European football.
- North America: Dominance of entertainment, e-commerce, and social media platforms.
- Africa: Increasing searches for educational resources, local news, and mobile banking.
